Privacy Policy

Effective Date: August 2024 

 

1. INTRODUCTION 

Dasha Fashion LLC ("Dasha," "we," "us," "our"), a limited liability company registered in Dubai, United Arab Emirates, is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines how we collect, use, and disclose your personal data when you visit or make a purchase from our website, www.dasha.ae (the "Website"), and explains your rights in relation to your personal data. 

We comply with applicable data protection laws, including the General Data Protection Regulation ("GDPR") and relevant UAE privacy and Data Protection Laws, to ensure that your privacy rights are protected. 

 

2. PERSONAL DATA WE COLLECT 

When you interact with our Website, we may collect various types of personal data from you, including but not limited to: 

  1. Device Information: Information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We also collect information about the individual web pages or products you view, what websites or search terms referred you to the Website, and how you interact with the Website. 
  2. Order Information: Information you provide when you make a purchase, such as your name, billing and shipping address, payment information, email address, and phone number. 
  3. Account Information: Information you provide when creating an account, including your login credentials and contact details. 
  4. Communication Information: Information collected when you contact us via email, phone, or through any online forms, including your contact details and the content of your communication.
  5. Cookies and Tracking Technologies: Information collected through cookies and other tracking technologies about your browsing behavior and preferences. Please refer to our Cookie Policy for more details. 
  6. Marketing and Subscription Information: Information collected when you subscribe to our newsletters or other marketing communications. 

 

3. HOW WE USE YOUR PERSONAL DATA 

We use your personal data for various purposes, including but not limited to: 

  1. Order Processing: To fulfill your orders, process payments, arrange for shipping, and provide you with order confirmations and invoices. 
  2. Account Management: To create and manage your account, ensure the security of your account, and provide you with personalized services. 
  3. Communication: To communicate with you regarding your orders, respond to your inquiries, and provide customer support. 
  4. Marketing and Promotions: To send you newsletters, promotional materials, and other marketing communications, where you have opted in to receive such communications. 
  5. Website Optimization: To analyze how you use our Website, improve our Website's performance and functionality, and assess the success of our marketing and advertising campaigns. 
  6. Legal Compliance: To comply with applicable laws and regulations, including responding to lawful requests by public authorities. 
  7. Fraud Prevention: To detect, prevent, and address fraudulent activities and protect the security of our Website. 4.1 Payment Gateway Provider: 

 

4. PAYMENT PROCESSING AND SECURITY 

4.1 Payment Gateway Provider: 

What it means: Payments made through our Website are processed by Stripe Inc. ("Stripe") https://stripe.com/ae, a globally recognized third-party payment gateway. Stripe is responsible for securely managing and processing payments, ensuring that your payment information is handled with the highest security standards. 

4.2 Information Disclosure to Stripe: 

When you make a purchase, your personal information—including your name, email address, delivery details, telephone number, order details, and payment information—is shared with Stripe. This is necessary for Stripe to process the payment, confirm your identity, and perform fraud screening. 

4.3 Purpose of Data Sharing: 

The personal information shared with Stripe is used to facilitate the payment process, prevent fraudulent activities, and ensure that your transaction is secure. Stripe uses this data to confirm your identity and verify the details of the transaction. 

4.4 Stripe's Role in Payment Security: 

Stripe plays a crucial role in securing payment data and preventing fraud. The company uses advanced security measures, such as encryption and tokenization, to protect your payment information during transmission and storage. This helps to ensure that your data is kept safe from unauthorized access. 

4.5 Privacy and Compliance: 

Stripe is compliant with global payment security standards, including PCI DSS (Payment Card Industry Data Security Standard), ensuring that your payment data is handled securely and in compliance with relevant laws and regulations. This compliance helps to protect your rights as a consumer and ensures that your payment information is processed in a secure environment. 

 

5. LEGAL BASIS FOR PROCESSING 

We process your personal data based on the following legal grounds: 

  1. Contractual Necessity: This legal basis is used when the processing of your personal data is necessary for the performance of a contract to which you are a party. In other words, when you place an order on the Website, we need to process your personal data (like your name, address, payment information) to fulfill our contractual obligations, such as delivering the product and processing your payment 
  2. Legitimate Interests: We process your personal data based on our legitimate interests, provided these interests are not overridden by your rights. This may include improving our Website, enhancing the user experience, ensuring security, preventing fraud, and running our business efficiently. For example, analyzing how users interact with our Website to improve the layout and content is considered a legitimate interest. 
  3. Consent: In cases where consent is required by law, we will seek your explicit consent before processing your personal data for specific purposes. This is typically the case for activities like sending you marketing communications or using certain types of cookies. If you give consent, you can also withdraw it at any time. 
  4. Legal Obligation: We may process your personal data to comply with legal obligations that we are subject to. This includes obligations related to financial record-keeping, reporting requirements, or responding to lawful requests from public authorities. 

 

6. SHARING YOUR PERSONAL DATA 

We may share your personal data with third parties in the following circumstances: 

  1. SERVICE Providers: We share your personal data with third-party service providers who assist us in operating our Website, processing payments, delivering orders, and performing other business functions. These service providers are contractually obligated to protect the confidentiality and security of your personal data. 
  2. Legal Compliance: We may disclose your personal data to comply with applicable laws, regulations, or legal processes, or to respond to lawful requests from public authorities. 
  3. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your personal data may be transferred as part of the transaction. 
  4. With Your Consent: We may share your personal data with third parties when you have given us your explicit consent to do so while placing your order with us and by accepting our General Terms and Policies. 

 

7. INTERNATIONAL DATA TRANSFERS 

Your personal data may be transferred to and processed in countries outside of the United Arab Emirates, including countries that may not provide the same level of data protection as your home country. We will ensure that any such international transfers are made in compliance with applicable data protection laws and that appropriate safeguards are in place to protect your personal data. 

 

8. DATA RETENTION 

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Once your personal data is no longer needed, we will securely delete or anonymize it. 

 

9. YOUR RIGHTS 

You have certain rights regarding your personal data, including the right to: 

  1. Access: Request access to the personal data we hold about you. 
  2. Rectification: Request corrections to any inaccurate or incomplete personal data. 
  3. Erasure: Request the deletion of your personal data, subject to certain conditions. 
  4. Restriction: Request the restriction of processing of your personal data under certain circumstances. 
  5. Data Portability: Request a copy of your personal data in a structured, commonly used, and machine-readable format. 
  6. Objection: Object to the processing of your personal data based on legitimate interests or for direct marketing purposes. 
  7. Withdraw Consent: Withdraw your consent to the processing of your personal data at any time, where processing is based on your consent while placing your order with us and by accepting our General Terms and Policies. 
  8. Contact us: To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request in accordance with applicable data protection laws. 

 

10. DATA SECURITY 

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your personal data. 

 

11. COOKIES AND TRACKING TECHNOLOGIES 

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content and ads. You can manage your cookie preferences through your browser settings. For more information, please refer to our Cookie Policy. 

 

12. AGE RESTRICTION 

Our services are intended for individuals who have reached the legal age of consent in their country of residence. If you are below this age, you are not permitted to use our services. 

 

13. CHANGES TO THIS PRIVACY POLICY 

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We will be notified of any material changes by posting the updated policy on our Website with the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data. 

 

14. CONTACT US 

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at: privacy@dasha.ae and we will make sure to answer your inquiry in less than 48 hours.